This Day in Tech History

On This Day . . .

Alec is an Allien!!

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March 12, 2008:

Hulu is Unleashed

 

The video streaming service Hulu is launched to the public.  Hulu has since become a focal point for the ongoing development of “streaming TV” along with the agonizing by TV networks and movie studios.  It also revealed Alec Baldwin to be an alien, which didn’t surprise anybody.

The name Hulu comes from two Mandarin Chinese words, húlú “bottle gourd”, and hùlù “interactive recording”.  The company blog explains:

In Mandarin, Hulu has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu as the holder of precious things. It literally translates to “gourd,” and in ancient times, the Hulu was hollowed out and used to hold precious things. The secondary meaning is “interactive recording.” We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.

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Hulu began an advertising campaign during NBC’s broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled “Alec in Huluwood”. The ad intended to humorously reveal “the shocking secret behind Hulu”, portraying the site as being an “evil plot to destroy the world” by suggesting that Baldwin is really an alien in disguise.

Alec’s an Alien

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